Under lockdown, consumers were spending increasingly more time on their mobile phones and seeking out entertainment and new ways to stay connected, which in turn, drove TikTok downloads. The surge in downloads is most likely a result of the coronavirus pandemic. Not only is this a whopping 58 percent increase from the previous quarter, but more impressively, it is also the highest amount of downloads an app has ever received in a given quarter. In the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide.
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That’s not the only significant download landmark that the app has reached. In other words, TikTok was able to double its number of downloads in just over a year-a clear sign of the app’s skyrocketing popularity. The latest TikTok statistics show that as of April 2020, the popular video app has been downloaded more than two billion times worldwide on both the Apple App Store and Google Play (Sensor Tower, 2020). Today, TikTok’s growth is showing no signs of stopping. These figures are nothing short of impressive, considering that the app was launched only as recently as 2016.
The app took just under eight months to gain half a billion more. In February 2019, TikTok reached its first billion downloads. This means that together, TikTok and Douyin have over 1.6 billion active users worldwide. Called Douyin, this Chinese version of TikTok boasts 613 million daily active users. That’s because the social media site operates under a different name there. With that said, this TikTok user statistic of one billion does not include users in China, home to TikTok’s parent company, ByteDance. The only social media platform to reach this milestone quicker than TikTok is Facebook Messenger. Facebook, widely known as the king of social media, took 8.7. Just to give you an idea of how other apps performed in comparison with TikTok’s growth, it took Instagram 7.7 years from its launch to hit the one-billion user mark. That makes TikTok the seventh-most popular social media platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter. The latest TikTok statistics show that, as of July 2022, the platform has over one billion monthly active users worldwide (DataReportal, 2022). Launched in September 2016, TikTok has exploded in popularity over the past few years.
Now that we understand what TikTok is, let’s dive into the top 10 TikTok statistics for 2022, and why knowing them can be useful for marketers around the world.īy the way, here’s a course on Tiktok marketing and a blog post that discusses TikTok for business that can teach you critical tactics for getting sales using Tiktok. That’s why it appeals to so many content creators around the world and why they’re exploring ways to improve their TikTok growth. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. What helps TikTok stand out among the competition is that it’s more of an entertainment platform, instead of a lifestyle platform. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.” In doing so, TikTok competes with giants like YouTube, Instagram, and Facebook that have either the backing of Google or Facebook. To give you an idea of what TikTok aims for as a company, their mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone.
As a result of the merger, TikTok had smooth access to targeting the US teenage market which previously belonged to Musical.ly. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. Some of you might be wondering why TikTok might sound oddly similar to Musical.ly in terms of what you do within the apps. Our favorite cover of “Stand by Me.” 😍 /qcVTwiPvI5 TikTok is available all around the world via the App Store or Google Play stores. TikTok and Douyin both use the same software, but maintain separate networks in order to comply with Chinese censorship restrictions. The following year, in 2017, the app was launched by ByteDance for markets outside of China. It was initially launched as Douyin in September 2016, in China.
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TikTok is an iOS and Android media app that can be used for creating and sharing short videos.
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